22nd August 2024
Frozen bakery pioneer Griddle has now joined Asda.
Griddle has secured listings for its original and blueberry variants of vegan and HFSS-compliant frozen toaster waffles in Asda stores nationwide .
Griddle’s waffles are crafted with 100% natural ingredients, contain 40% less sugar than the average waffle, and are made using a wholegrain flour blend . These attributes not only align with the UK’s HFSS (High in Fat, Sugar, and Salt) regulations but also cater to the growing consumer demand for healthier, plant-based breakfast options.
The brand’s commitment to sustainability is evident in its frozen-first approach, which helps reduce food waste by extending shelf life without compromising on taste or quality. By offering convenient, toaster-ready waffles that are both nutritious and delicious, Griddle is redefining the frozen bakery aisle for modern consumers.
With its products now available in both Tesco and Asda, and support from the Tesco Accelerator programme, Griddle is poised to make a significant impact on the UK’s frozen market. The brand’s innovative approach and dedication to quality position it as a leader in the frozen bakery sector.