Our blueberry waffles bring a little natural sweetness to busy mornings. Crisp on the outside, fluffy in the middle, and disappear almost as quickly as they're toasted.
Made with wholegrain flour and simple kitchen-cupboard ingredients, they’re a source of fibre and frozen at peak freshness so they’re ready when you are. Toast, top, done.
Enjoy with banana. With yoghurt. Straight out of the toaster while standing at the counter. All valid.
Why you’ll love them
Made with wholegrains
A source of fibre
Kitchen-cupboard ingredients only
Frozen fresh, no preservatives
From freezer to toaster in minutes
The 30-Second Win
Pile on fresh berries, Greek yoghurt, honey drizzle. Looks fancy. Takes 30 seconds. You're welcome.
The Fuel Stop
Slather with peanut butter and banana slices. Protein + carbs + fibre + actually delicious = winning at life.
The Weekend Hero
Crispy bacon, maple syrup. Sweet and salty perfection. No judgement if it's Tuesday.
The 'I Tried'
Skyr yoghurt, caramelized bananas, toasted pecans. Looks like you tried. You didn't. We won't tell.
FROM FREEZER TO PLATE IN MINUTES. GOLDEN, FLUFFY, GONE.
Ingredients: Water, wholegrain wheat flour 29%, sunflower oil, blueberry pieces 7% (concentrated apple puree, blueberry puree, concentrated plum puree, concentrated apple juice, cane sugar, glycerol, citrus fibre, pectin, natural flavourings) sugar, soya flour, raising agents (monocalcium phosphate, sodium bicarbonate), salt.
Allergen Info: For allergens see ingredients in bold.
Peak freshness locked in
We freeze within hours of baking, locking in all the good stuff at it's peak. While the "fresh" stuff on the supermarket shelves is already halfway to stale, ours just waits. No deteriorating, no compromising, no weird additives chasing shelf life. What you pull from your freezer tastes exactly like it did in our kitchen. Turns out frozen is the real fresh.
Zero preservatives needed
Frozen is nature's pause button. No weird chemicals to extend shelf life because we don't need them. Just real ingredients doing their thing, waiting patiently in your freezer until you're ready.
Ready when you are
Tuesday morning chaos? Unexpected guests? Post-workout hunger? Your freezer's got you. No meal planning required, just flexible food that works with life. Toaster on, and relax.
Better for the planet
Frozen food means less waste. We bake what we need, you use what you want. No more "use by tomorrow" panic. No more throwing away stale products. No more guilt about waste. Just food that stays fresh until you're ready for it.